Sugar Showdown Seattle Press Release 2013

For Immediate Release:

Media contact: Kat Sweet

Phone: (206) 427-3090


News Release                                                                                                                                                   June 3, 2013

Women’s “Sugar Showdown” Mountain Bike Event Returns to Seattle with Expanded Format

Multi-day clinic & competition adds optional ride event, new categories and sponsors for 2013

Seattle, Washington—Sweetlines, the women-focused, woman-led mountain bike coaching service today announced the second annual Sugar Showdown Seattle, a two-day freeride mountain bike event for women and girls, to be held at Duthie Hill Park in Issaquah, Washington, on July 6-7, 2013. Last year’s inaugural event, featured in filmmaker Mark Brent’s documentary film, If She Can Do It, was the first of its kind in the northwestern United States. This year, the Sugar Showdown will again include one day of coaching and one day of competition but will also feature expanded coaching hours, a new Friday evening event, additional competition categories, and a new title sponsor, Diamondback Bikes.

Kicking off the event will be a new meet & greet ride at Duthie Hill Park on Friday evening, July 5th, with a crew of pro coaches from across North America. The coaching clinic on Saturday will include an additional hour of coaching, offering riders a full five hours to learn freeride skills such as jumps, drops and wall rides in a safe, supportive and fun environment. With a ratio of one coach for every six students, the clinic is set up to give students concentrated personal attention before Sunday’s competition, which students are automatically entered in (participation is optional).

The competition this year will feature additional categories based on age and riding ability, such as the “Sugar Cubes” category for 10-15 year old girls who have been riding mountain bikes for a minimum of 2 years and are ready to start jumping or to take their jumping to the next level. The pro coaches judging the freeride competition will be looking at form, style and creativity in both amateur and pro participants’ runs, but the event will reward a range of accomplishments. New awards and prizes this year include “Most Improved” and “Most Supportive Rider”—awards which highlight the event’s cooperative, community-focused approach to competition.


“One of the good things about competition is that it pushes you to that next level of riding,” said certified coach and Sweetlines founder Kat Sweet. “That’s what the Sugar Showdown is about: developing a range of skills—what we are calling ‘ridestyle’—while also competing, but in a fun and supportive way.”

Diamondback Bikes has signed on as a Gold Level Sponsor for the spectator-friendly event, and other sponsors include Trips for Kids Seattle, G-Form, Deity, Gregg’s Cycles, Lumberyard, Woodinville Bicycle, Somersault Snacks, Dakine, and Cascade Designs. Videographers have been tapped to create several videos of the event.

Sugar Showdown Seattle is the third dual clinic and competition event hosted by Sweetlines this year, following the Sugar Showdown Lumberyard held in Portland, OR, on January 27 & 28 and the Sugar Showdown Santa Cruz held in California on April 13 & 14 as part of the Santa Cruz Mountain Bike Festival. Sweet is also considering future plans to host a Sugar Showdown in New Zealand.

Event Details:

Who: Female riders (minimum 2 years mountain biking experience); spectators welcome

What: Sweetlines’ Sugar Showdown Seattle, presented by Diamondback

Where: Duthie Hill Mountain Bike Park, Issaquah, Washington

When: July 6-7, 2013

About SweetlinesPro rider and certified coach Kat Sweet channels over 20 years of mountain biking experience into Sweetlines, a mountain bike coaching and training service for women and kids. For more information, visit